From the article:
“The new building features open floor plans and few traditional offices”
So the staff who are crap at their jobs can hide behind those workhorses that do all the work.
“management must be at a vice president level or above to get a formal office”
So that those same staff can then leapfrog over those silent hard-workers and grin at them from shiny, quiet offices.
“The new campus will include bench seating, long work tables, and open cubicle spaces, potentially irking employees used to quiet office environments”
So that nobody can take credit for any one task (even though it’s usually the hard work of one, quiet person that creates ‘innovation’), and that person cannot then rise through the ranks, jeopardising the roles of senior management.
“Apple’s presentations to the city of Cupertino have indicated that the open floor plan designs are conducive to collaboration between teams”
A word created by those who have never created anything in their entire life, but have found that if they stand in the same place where that creation is happening, it will be assumed by management that they were part of it.
You know, what I’ve found over the years is that the only reason executives love this fashion of open plan, collaborative workplaces is so that no-one stands out.
No single person can be attributed to creating something, and rise above the rest.
We’re all winners.
We’re all a team.
All working ‘collaboratively’
And because no one stands out, no single person can rise to executive level and make those executives look dumb.
It’s a protective response by senior management who know that they aren’t fit for the job, but they don’t want the investors to know about it from a bright, innovative, hard working person. Just ‘yes men (or women)’ here please.
Steve Jobs ‘secret sauce’ was in part, all about people, small teams of smart people and one person in that team where the buck would stop.
Tim’s Apple doesn’t sound like that, it sounds like every other large company I’ve heard of.
“A small team of A+ players can run circles around a giant team of B and C players.”
It looks like Apple’s going to be full of B & C players, but at least they will all work collaboratively.
Maybe they’ll get around to figuring out how all those engineers who’ve now left Apple, who created the MacPro managed to do it.
I’m sure they will all get around that long work table, pull up a bench and nod, like they’re understanding what’s actually going on.