Tims selling the iPadPro

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“Thrilled to spend some time with the incredibly talented , whose exquisite new collection was created with iPad Pro.”

So Tim’s talking up the iPadPro.

In the wake of poor iPad sales, and the lacklustre sales of the iPadPro in particular, Tim Cook is talking up the iPadPro on Twitter, showing everyone that there is someone who’s using it and nothing else to create their, well, creations.

Apple certainly isn’t giving up on their mantra that the Mac is the past, and the iPad is the future.

Except he’s not actually saying that is he?

He’s saying that the iPad isn’t the future – it’s the now.

You can ditch all those old doorstop PC’s and iMac’s, and MacMini’s with your silly mice, hardware keyboards and ‘pointers’, and do all that on an iPad.

Except you can’t – not yet.

I can’t give up the Mac and I bet you can’t either.

Pro apps, access to file systems and other storage media, larger screens etc, these are all things that are lost on Tim.

I’m not saying that at some point a rich multi-touch OS on a huge screen isn’t part of our future, I know it’s coming.

But to neglect the computer system that you’re trying to replace (the Mac), whilst your replacement has serious shortcomings is arrogant, shortsighted and plainly a bad business decision.

We need a ‘cross-over’ period where the Mac and iPad coexist, until the iPad is the computer system we all want it to be.

We can’t simply put our Mac’s on eBay and turn to the iPad. At least not yet.

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