Apple Will Murder Microsoft and Bury It With BlackBerrys Corpse – Rocco Riffs – TheStreet

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Apple Will Murder Microsoft and Bury It With BlackBerrys Corpse – Rocco Riffs – TheStreet.

This is a significant article.

I’ve written at length for my distrust of Microsoft, representing in my view, a road that personal and business computing should have never gone down.

Microsoft got lucky with DOS – everything else, Windows, Office, Sharepoint, .Net, Exchange – it’s all momentum from that huge mistake that IBM made all those years ago, letting Bill Gates provide a disk operating system he didn’t even own at that point.

It allowed ‘computing for the rest of us’ to be a ridiculed statement made by a company that didn’t understand what ‘business’ needed.

Over the years, Apple has struggled on, sometimes lacking any direction, sometimes having the odd big success, but even that was dismissed as transitory – the mantra being that Apple needs a hit every year or two, otherwise it would just fade away.

Meanwhile Microsoft soldiered on, knowing that their army of IT people whose jobs depended on Microsoft staying in pole position, would keep them healthy.

An almost parasitic dependancy on each other developed, Microsoft need those IT managers to keep fooling company’s into believing there is no alternative, and those IT managers need Microsoft to keep the technology just opaque enough so that their jobs are safe, the rest of us suffered, or worse, carried on, not even knowing there was an alternative.

One thing they didn’t bank on was BYOD – bring your own device. Even in my little corner of the world, away from the US and even London, I’ve seen the effect. More people are choosing ‘anything but Microsoft’ for their personal computer and phone needs.

It’s still early days, and I don’t see a Mac on every desk anytime soon, but the article puts it perfectly:

“These days consumer preference dictates enterprise decisions. If you’re not powerfully out in front with the consumer, you’re going to end up getting hurt in the enterprise. That’s why it was smart for IBM to partner with Apple. Led by Apple, they’ll bury Microsoft in the same grave BlackBerry cluelessly fell into.”

Apple’s joint enterprise with IBM is very significant, as is this article. I’ve never seen any commentator dare even mention this as an option. I’ve also never seen anything like this from Apple either.

The enterprise doesn’t mention Macs, but I can understand that. In the eyes of business, the Mac brand is tainted (even though it’s a world away from the Mac of 1984).

However it doesn’t matter – the juggernaut that is iOS is the Mac OS underneath. Everyone knows that, Microsoft knows that, IBM knows that. What they don’t know is what iOS devices Apple will release in the coming years, which will be automatically part of the agreement.

If you consider that iOS and Mac OS will merge at some point and what the device Apple will merge them on will look like, you can start to see a future where we will all be using devices that run iOS.

Any IT manager still clinging on to Windows will use it in the server room where it belongs – just don’t let any normal person near it.

And I haven’t even mentioned the software services that Apple offers as part of this agreement – why would you choose Office when (an admittedly enhanced) iWork is free?

 

 

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