Steve’s greatest decision…


I read with interest (via Daring Fireball) that the monumentos decision by Apple to switch to Intel, was even more groundbreaking than we realise:

Years ago, I heard the back-story on Apple’s switch to Intel first-hand from some folks on the IBM side of things, and what I learned was that Steve Jobs agonized over this decision and waited until the morning of the keynote before pulling the trigger on this move. He actually went into that day with two keynote presentations prepared: one for a PowerPC-based product line, and one for The Switch. When he pulled out The Switch presentation, the IBM team was absolutely as stunned as the rest of the world, as was the P.A. Semi team who had been separately assured by Jobs that their dual-core PowerPC part would find its way into Apple portables.

As we all know the dead-end that PPC went into, coupled with the fact that, let’s face it, the future of computing is mobile, not desktop, and PPC would have never been a mobile chip – means that this one decision will become to be realised as Steve finest hour.


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