An early sneak peek of Walter Isaacon’s Steve Jobs biography, let’s slip the reasoning behind Apple recent moves to sue Samsung and others.
“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
That ‘wrong’ clearly being allowing Eric Schmidt on the board at all.
It’s well documented that Google did a 90 degree turn when then first saw the iPhone. Their phones up until that point were Blackberry clones, after the iPhone shook up the industry, their phones discarded the keyboard, became multi-touch capable and basically, ripped off the iPhone.
Now, lots of people argue that this ‘ripping off’ is hogwash and there are numerous viewpoints that support and go against that fact.
One thing that seems to have been forgotten, is that whilst Eric Schmidt was on the board at Apple, they hid the iPad’s development from him.
This is very significant.
Why? Well it’s also well known that Google have had a lot of trouble in re-imagining the Android OS for a tablet form-factor – it just wasn’t built from the start with a tablet in mind. It has had to be hacked to get it there – and it shows.
To me, this points towards the fact that the Android OS was built to be a phone OS, not a mobile OS that could be re-scaled easily.
The reason for this is because when Eric Schmidt took the iPhone to Google and said “this is the future – copy it”, they copied what they saw – a phone, not understanding the underlying construction to be scaled at some point into a tablet.
That’s because Eric didn’t know the tablet existed.