A great article giving an insight to the logo design of Steve Jobs’ other company NEXT, the company (and technology) that he sold to Apple, which later formed the basis for Mac OS X and later still, the iOS.
A wonderful quote from Steve Jobs is right here:
“I asked him if he [Paul Rand] would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”
You can see why Jobs chose him, you couldn’t ask for a couple of guys who obviously were made for each other.
That sentence in essence is exactly where we are with Apple today. Apple looks at a given problem, and solves it. Period.
They may not do it as quickly as other companies, you may not fully like or appreciate the end result, but you will, in the long run realise that Apple (in the most part) is right, and your particular solution to the same problem (i.e. you desires), haven’t really been thought through.
Which brings me onto one of today’s announcements,’The Magic Trackpad‘.
It is, at it’s heart, the answer to a problem. Multi-touch on the desktop. Many other tech companies have gone for the obvious solution, simply touch the damn screen – but they haven’t thought this through.
Who wants to reach up with there arms for 8 hours a day to move around a tiny mouse pointer, or click on menus & buttons?
No-one does, but they don’t care, they just want to be first to market with the quick answer to the multi-touch problem.
Apple’s answer has been rumoured, and obviously in development for ages, and if you think it through, I mean really think it through, Apple’s answer is the only one that would really work, and the only one that ordinary people would actually use.