Adobe, we are still your largest customer…

Great article from TechCrunch about the ongoing Apple vs Adobe saga, written by someone who has lived through Adobe’s lacklustre support of Apple.

Someone who has used there products on a Mac, knowing only too well that Adobe certainly wasn’t giving the Mac the development focus it needed.

Here’s someone who knows only too well exactly what Adobe has been doing for Apple all these years – grudging acceptance that Apple still makes up the lion’s share of their market, but always planning for the obsolescence that Adobe believes is just round the corner for Apple and it’s users.

You also screwed yourselves several years ago, when you couldn’t have possibly known you were doing it. To quote a passage from Jeffrey Young and William Simon’s 2005 book iCon Steve Jobs:

“When Steve returned to Apple in 1997 he invited the executives of Adobe over and asked them to help him create a version of their video editing software for Mac. Even though it had been Steve and Apple that put the company on the map twenty years before, they now refused.“

Whoops. You then followed that move up with nearly a decade worth of under-supporting (or simply not supporting) the Mac. I’m hardly the only one who has noticed this.

Sure, you had your reasons. The Mac had tiny market share and the focus was on Windows. But a decision was made, and now you have to live with it. And you can’t pretend none of that happened and write things today like:

“We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs.”

Um, where were you in 1997 for the Mac? What about 1998? 1999? And so on. There were plenty of Mac users out there that weren’t able to “freely access their favorite content and applications” — because of you.

Selective memory is great — until it comes back to bite you in the ass.

The market is ripe for an Adobe competitor. We did it to Quark when they abandoned Mac users to years of under development, using the Windows version as its reference platform, we can do it again to you Adobe.

Your Mac user base is still too significant for Adobe to ignore at the moment, here’s hoping that a developer comes along soon to give us some competition, so that Adobe can start to put Apple centre-stage again in its development, and let the smaller part of its user-base put up with the half-assed ports that we’ve suffered with for years.

 

 

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