Very insightful piece concerning the motivation of the new Apple.
Apple has vowed by their actions, that there will never be a day again where they have to rely on the ‘goodwill’ of another company for their existence.
Microsoft screwed them and Adobe screwed them. This won’t happen again.
It may make them unpopular with certain ‘partners’, it may make their market share increase at a lesser rate, it may lose them some customers, but all this is worth it for the survival of the company.
I hope that when Steve Jobs is sadly no longer with us, he makes sure that this doctrine is in Apple’s DNA.
There will be no more 1997’s in Apple’s future – that’s guaranteed.