I know that this lowly blog isn’t totally responsible for this news:Amazon fails to dent iTunesbut it’s nice to know that the record companies plan to cripple Apple’s dominance in the downloadable music industry, isn’t working.Amazon’s entry into the market has nothing to do with consumer choice. They have allowed Amazon to have DRM-free music, because they want to stop Steve Jobs from keeping prices of music low.If Apple is reduced to an also-ran, then they can safely ignore them when they increase prices across the board, and believe me they would.Amazon, being the faceless corporate behemoth they are, will simply roll-over and take it up the ass, but Apple? Steve will probably pull out of the industry all together.Which is what the music industry wants.Anyway, I’ve always wondered why people have such a problem with Apple’s Fairplay DRM. It is the fairest out there (obviously), and I’ve never come up against it’s restrictions. But then again, I don’t pirate music.So, if you are fair with the music industry’s property, you don’t come up against the DRM. It’s perfect.If you never come up against a DRM mechanism, can you really say that DRM exists?Anyway, it now seems that Apple is finally winning the battle, with the rumours that they will have DRM-free music shortly. But, I spoke too soon:Labels making specific demands in iTunes talksIt seems that they are still holding out. Time will tell whether they make the right choice for consumers.