Still they don’t get it…

I’ve recently subscribed to a new podcast, ‘MacNotables‘ hosted by Chuck Joiner (a great name and a great podcast).

Episode #824 caught my attention, because it discussed in the main, the new Napster music store, and then the topic of the Amazon music store and why the music labels have given more favourable terms to other music stores at the expense of giving them to Apple.

Now I’ve discussed this before here, and I feel I make a valid arguement that the reason why this is happening is nothing to do with consumer choice, but is mainly about the music companies getting their industry back from Apple, so that they can control it again, and raise prices, re-introduce DRM, and make even more money for themselves.

But after listening to this podcast, I can see that even the most intelligent and insightful Mac-pundits simply cannot see the wood for the trees (or the music for the albums as it were).

Andy Inakto Innhakto Ihnatko, (who joking aside, have enormous respect for), is totally wrong here.

In listening to the quite heated discussion amongst the protagonists in MacNotables #824 episode, the conclusion I can draw from Andy is that he feels that Amazon’s music store is a good thing, and iTunes could do with the competition.

He uses iTunes to search for music and listen to the samples, but then goes to Amazon to buy it.

To save what amounts to a few bucks.

Every buck he saves erodes Apple’s dominance, and further entrenches Amazon’s.

Now I’ve nothing against Amazon, I use it all the time to buy stuff, it’s the way in which Andy, and others like him have been totally suckered by the recording industry to effectively allow them to, sooner or later, completely ignore Apple when they argue with them over pricing.

And when that happens, all those little bucks that Andy has been saving, will be won back when the recording industry is allowed to raise prices, because they can safely ignore Apple again.

Well done Andy.


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