What’s always struck me about Apple since Steve Jobs’ return, is they never do anything without a very good reason. There’s no half-hearted attempts at any enterprise, once they commit themselves, there’s no ‘try’ there is only ‘do’.
There are no sacred cows, they think the unthinkable, and they will quite happily cut off a leg to save the patient.
So what is the ‘very good reason’ for Safari on Windows, what benefit does it give them?
Why did Apple release Safari for Windows in the first place?
Why does Apple actively put engineer hours behind it keeping it updated?
Why is Apple aggressively pushing Safari onto Windows users?
Why does Apple bend over backwards (or a least slightly lean over), when those same Windows users complain that the way in which it’s aggressively distributed, seemingly spurring Apple to change it to appease them? This is unheard of from ‘focus-group free’ Apple.
Apple would only put man (and woman) hours behind Safari for Windows, if it benefited them in some way now, or in the future. Look at iTunes for Windows – it makes Apple a fortune.
So is this about the money? Is it simply so all those Windows users will use the Google search bar, and therefore make Apple even more dough? I’d like to think it’s more than just that.
Apple’s overall game plan is to sell Mac computers, and other Apple hardware. It’s where they make the most money. The move to Unix, Intel, creating iTunes for Windows are all about exposing Windows users to the Apple brand and enticing them over – the halo effect if you will.
But Safari for Windows isn’t hardware – it’s software. So is this about giving Windows users a better browsing experience, to entice them over to the Mac?
Well I think it’s all this and more.
In the future, once the pipe is big enough, cloud computing will be with us all, at least for consumers and business, for content creators such as myself, the pipe will NEVER be big enough for cloud computing.
All your data will reside on the internet, and the conduit for all that data is a browser, and if Apple has it’s way, that browser will be Safari, for both Windows & the Macintosh.
So does that mean .Mac for Windows? You heard it here first.
But, in true Apple style, it won’t be the same on both platforms. Windows users will get the Windows .Mac, and the Mac users will get the .Mac that’s tied closely and seamlessly to Apple hardware, giving Windows users another reason to switch.