The Zune…


Well. The Zune. What can be said that hasn’t already been said a thousand times?

It’s not very good.

It’s too big. It’s too brown. It’s too restrictive in its DRM. It’s too confusing to use (Microsoft points?). It’s too difficult to install. It’s just too, well, Microsoft.
To Mac users, this isn’t surprising. We all know that, given a level playing field, (not one where they can leverage their monopoly), Microsoft just cannot do anything well.

Everything they have ever produced has always stank to high heaven. Now, in the business world, this doesn’t matter. Geeks are very forgiving.

They will put up with the workarounds, hacks and make-do’s to get Microsoft products working, because a) their jobs depend on it, b) they actually enjoy being knee-deep in this shit, and c) because the alternative (using another OS), is just too frightening to bear.
But in the consumer world, Microsoft cannot get away with it. When, (as one reviewer was forced to do) you have to manually create and install a .DLL file, just to get the Zune software working, you realise that there is something deeply, deeply wrong at Microsoft.

In principal, they are still a computer company, and by computer company, I mean a company that sells to geeks, first and foremost.

They see, and treat your average joe consumer with contempt, just in the same way as the Windows IT tech support at the company you, dear reader, work at, do also.

Everything Microsoft does is soiled with this central, rotten core. “Our software doesn’t work perfectly, but don’t worry, the geek in the family/IT department will sort it out”.

Well, this central premise doesn’t seem to be working anymore for Microsoft. The Zune’s sales are not only disappointing, they’re terrible. It’s funny to see all the so-called independent blogs that Microsoft secretly set up, clamouring for any good news. Several of them are no longer being updated.

Apple, on the other hand, have always been the ‘company for the rest of us,” and their time has now come.

Time to buy Apple shares again.


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